Parity is An international IT and business services group.We were recommended by Area Sq, the group's interior designers and needed to come up with a series of prints in keeping with Parity's world city concept.
We responded to the brief by proposing a long list of prints, which became a shortlist then a final selection. We provided catalogues by pdf to aid selection and exchanged ideas with the client by telephone and email.
The results artwork featuring iconic landmarks from cities as diverse as Dubai, Hanoi, Hong Kong and Sydney. To complete the assignment we produced a booklet describing each print for the Parity coffee table.
Caroline Overholt, Marketing Manager for Parity was delighted with the result. "It was the first time we had dealt with Mr Smith (then World on Film) who we found responsive and easy to deal with. Because we were so pleased with the London portfolio we used the company again for artwork for our Manchester office with a view for us to also roll-out to our other office locations".
Cape Town Room
Hong Kong Room